Rouffignac Lafont
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Rouffignac Lafont
FR EN

The house

Our story

A House Born Between Rhône & Provence

Founded by Julie Rouffignac and Gérald Lafont, Maison Rouffignac Lafont embodies a contemporary vision of Southern French wines, where oenological expertise meets terroir identity and brand creation.

Rooted between the Rhône Valley and Provence, the house develops authentic and expressive wines from prestigious appellations, combining technical precision, creativity and a strong commitment to sustainability. Through its activities in wine production, négociant selection and tailor-made brand creation, Maison Rouffignac Lafont supports an international clientele seeking distinctive wines designed to meet the expectations of today’s markets.

A House Born Between Rhône & Provence

Our expertise

Two Complementary Areas of Expertise, One Shared Commitment to Excellence

Winegrowers & Producers

Deeply rooted in the terroirs of the Rhône Valley and Provence, Maison Rouffignac Lafont embraces a demanding approach to viticulture and winemaking, guided by respect for nature, oenological precision and a constant pursuit of quality.

A true craftsman’s approach is carried out in the vineyards, reflecting a strong commitment to preserving soils and the environment, while enabling a rigorous selection of exceptional vineyard plots at the heart of the estate. From the vine to the final blending of each cuvée, every wine is crafted with particular attention to balance, freshness and the authentic expression of its terroir. This technical expertise, combined with an intimate knowledge of the great appellations of Southern France, allows the house to produce elegant and consistent wines, recognised for their quality and reliability.

Wine Merchant & Creator

Maison Rouffignac Lafont supports its partners in the creation of tailor-made wines and brand identities, designed to meet the demands of international markets and the expectations of today’s consumers.

Through a trusted network of producers, an in-depth knowledge of the Rhône and Provence terroirs, and extensive expertise in oenology, blending and brand development, the house creates unique projects combining stylistic consistency, technical precision and strong brand positioning. Each cuvée is developed with the same level of care and high standards as the estate wines, with a constant focus on balance, quality and sustainability, in order to offer every partner distinctive, reliable and high value-added wines.

Our philosophy

A Philosophy Guided by Respect for Nature

At Maison Rouffignac Lafont, respect for nature, terroirs and time lies at the heart of every project. Deeply connected to the landscapes of the Rhône Valley and Provence, the house embraces a responsible and sustainable approach to wine, where oenological precision and environmental preservation go hand in hand.

From the vineyard to the creation of each cuvée and packaging concept, every decision is guided by a constant search for balance, sustainability and authenticity. This philosophy is reflected in a strong commitment to soil preservation, rigorous terroir selection, material optimisation and the development of solutions adapted to both environmental challenges and the expectations of international markets.

Through this vision, Maison Rouffignac Lafont creates sincere and elegant wines, faithful to the identity of their terroirs and designed to combine excellence, consistency and responsibility.

A Philosophy Guided by Respect for Nature

Management

Julie Rouffignac

Julie Rouffignac

President

Originally from the Var region, in the heart of Provence, Julie Rouffignac built her career through hands-on experience, driven by a constant desire to understand every dimension of wine and its production. From 2012 onwards, she developed her expertise within the vineyards of the Côtes de Provence, multiplying practical experiences to refine both her palate and technical skills. Wine merchant, bottling line manager, vineyard technician, cellar master and actively involved in vinification, she acquired a complete and transversal vision of the wine industry, shaped by deep curiosity and a continuous pursuit of excellence. This versatility naturally led her towards oenological consulting, where she supported numerous estates between Cassis, Bandol and Saint-Tropez, combining technical precision, human sensitivity and an ability to adapt to the unique identity of each property. Driven by the desire to deepen her knowledge of the great wines of Southern France beyond Provence rosés, Julie later moved to the Rhône Valley and settled in Châteauneuf-du-Pape. There, she reconnected with the close relationship to estates she values deeply, focusing on vinification, cellar management and personalised support for wineries, particularly those committed to organic and biodynamic practices. In 2019, she co-founded Maison Rouffignac Lafont alongside Gérald Lafont, where she now serves as President. She supports clients in the development of their wine projects and brand identities, while also participating alongside Gérald in the creation of wines and blends. Through international trade fairs and professional events, Julie represents the identity and vision of the house to a demanding international clientele. Today, Julie primarily oversees the development of the trading and Home Branding activities of the house, supporting international partners in the creation of tailor-made wines and brand identities combining oenological precision, stylistic consistency and excellence in presentation.

Gérald Lafont

Gérald Lafont

Chief Executive Officer

Originally from the Avignon region and born into a family of winegrowers, Gérald Lafont grew up surrounded by vineyards and developed from an early age a deep sensitivity to wine, nature and craftsmanship. Alongside his father, he learned the values of precision, observation and respect for terroirs that still shape his vision of winemaking today. To finance his studies, he worked every year in cooperative wineries, progressively discovering every stage of the winemaking process. After several years studying natural and life sciences, he joined the prestigious School of Oenology in Montpellier, where he graduated in 2000. He began his career as an oenologist for a wine trading house in Languedoc, overseeing production and blending, before joining a renowned oenological consulting firm in 2001. For more than twenty years, Gérald has advised over thirty wine estates in France and abroad, adapting his approach to the identity, ambitions and terroirs of each property. His expertise extends across the great appellations of both the Northern and Southern Rhône Valley — including Crozes-Hermitage, Cornas, Châteauneuf-du-Pape, Tavel and Lirac — as well as Languedoc and Provence. Alongside his consulting activity, Gérald also continues his work as a winegrower within the family estate, Domaine Arbousset. Managed with deep respect for the soils and the environment, a large part of the estate is organically farmed and extends across several emblematic terroirs of Southern France, from Tavel to Bellet, including Lirac and Châteauneuf-du-Pape. Recognised for his technical precision, attentive approach and deep understanding of wines, Gérald creates cuvées defined by balance, freshness and elegance. Today, some of the Rhône Valley’s most acclaimed wines are the result of collaborations built on trust, high standards and a shared pursuit of excellence.