About our brand

Trained oenologists and winemakers at heart, Julie Rouffignac and Gerald Lafont founded Maison Rouffignac Lafont in 2019, giving life to their shared passion for wine and more than twenty years of combined experience in oenological consulting and winemaking. Deeply rooted in the terroirs of the Rhone Valley and Provence, their expertise has contributed to recognized cuvees from iconic appellations in southern France.

Maison Rouffignac Lafont specializes in Home Branding and supports a demanding international clientele attentive to the highest standards of quality, positioning, and brand image. Thanks to distinctive expertise and a tailored approach, the house designs wines precisely adapted to each client needs and market expectations. This approach is part of a structured CSR strategy that constantly focuses on reducing environmental impact and eco-designing packaging, including material optimization and rationalization, lighter containers, integration of recycled components, and innovative solutions compatible with the logistical, technical, and regulatory constraints of international markets, while ensuring a balanced trade-off between quality excellence and price competitiveness.

Julie ROUFFIGNAC

President

Julie brings a strong oenological background and deep knowledge of wines and terroirs of the Rhone and Provence. Her cross-disciplinary experience and human touch help her guide diverse stakeholders with precision, offering tailored advice and building coherent oenological experiences faithful to each wine identity and market expectations.

Gerald LAFONT

Managing Director

Gerald, a recognized oenology consultant, stands out for his attentive listening and nuanced understanding of client challenges. He combines technical precision and professional rigor to craft wines marked by finesse, elegance, and freshness.

Together, Julie and Gerald embody a reliable, solutions-driven, and deeply human approach, with the ambition to craft exceptional wines that respect the environment and remain true to their terroirs. Rouffignac Lafont thus represents the alliance between technical mastery, creativity, and the ability to translate each client DNA as well as its own brands - into unique, personalized wines with strong added value.